Digital marketing that started as a novel concept to market products online across the world is turning into an integral part of mainstream marketing which can determine a company’s success or failure. Owning a website isn’t enough to increase a brand’s reach and running un-focused ads doesn’t yield expected benefits. Performing business online without a streamlined digital marketing strategy is similar to driving a car without a GPS, you possibly will reach your goal eventually but by then you would have unnecessarily wasted a lot of gas. Digital marketing is no longer a choice but an imperative for any institution to perform business in the current age and keep pace with its competitors. While few businesses have funds to host their own digital marketing team, most choose to outsource through a Digital Marketing Company or Digital Marketing Agency.
Digital marketing in India started in 1996 but it was in 2007 that it became a popular trend with the launch of Flipkart and continues till now. The rising number of smartphone users and busier lifestyles have caused digital marketing to further expand since much of the population prefer to shop online than physically visit a store. As more businesses started to appear online importance of digital marketing companies started to become more apparent. Digital marketing agencies’ helps businesses reach their prospective client on the platform they are most likely to appear and more willing to spend upon, they help narrow-down the target audience and bring higher ROI.
The biggest beneficiaries of digital marketing are small businesses as it helps them compete with a lesser advertising budget. Digital marketing company makes the website and advertising more personalized and relevant for these smaller businesses whilst streamlining their marketing strategy to scale & adapt to their business growth. As digital marketing offers instant results a digital marketing agency can analyze the business data and trim down wasted ad spend instantly for these businesses.
As the internet is intertwined with most of a company’s business activity in the present day; the importance of a good digital marketing company has become especially crystal clear.