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What to look for in an email service provider (ESP)

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There are several factors involved in finding the right email service provider and the first factor starts with your company. How time and resources are you ready to devote to email marketing? Are you interested in sending one email a month with company/industry information or are you looking to send weekly emails with multiple products segmented based on customer interested?


Look for a company that will scale with your needs and wants. Do you need an account manager? Do they allow free trials? Try several companies before you commit.

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