Why keyword research is usually the first step of any legit SEO strategy. You can easily find keywords that your target customer searches for using Google Suggest. These usually make awesome keywords for SEO because they come straight from Google. So you know that people are actually searching for them.
Effective SEO Techniques to Drive Organic Traffic :
- Optimize for Voice Search :
With 25% of U.S. adults now owning a smart speaker (a number that is expected to hit 55% by 2022), it’s safe to say that voice search is definitely something you should be factoring into your SEO strategy. This answer often, although not always, comes from a featured snippet. According to Backlinko, 40.7% of voice search results are taken from featured snippets, but bear in mind that this figure will constantly be changing. The remaining results could be extracted from anywhere on a web page.
- Design for Mobile First :
Whether this means voice search will never be critical to e-commerce marketers, or whether it simply needs to evolve, remains to be seen. But what we do know is that for the time being, the majority of searches and half of all purchases take place on mobile.
As a result, any new site you build should focus on the mobile experience. How it appears and performs on desktop is still important, of course, but mobile needs to come first.
- Improve User Experience Across Your Entire Site :
Just like any search engine, their objective is to find the best possible results for each user’s query. If they fail on this front, users are less likely to use the search engine again. That said, Google does do this very well, which is why they’re the largest search engine in the world by far!
- Focus on Topic Clusters Instead of Keywords :
However, don’t expect your website to appear on the first page of Google simply by creating keyword-focused content. It’s not enough to look at keywords alone; we need to look at the context around them. Also referred to as “user intent,” you must pay attention to what your users are looking for.
The type of content you’ll create will depend entirely on your audience. The better you know them, their location, age, interests, etc. The better the content you’ll create (and the better your SEO).