What is Google Tag Manager (GTM)?

November 6, 2020

Google Tag Manager is a free tool that permits you to manage and deploy advertising tags on your website or mobile app without having to change the code.

What Is Google Tag Manager?

Google Tag Manager (GTM) is a tag management system (TMS) that permits users to simply add and edit snippets of custom or templated code–called tags–to a website. Tags can add analytics tracking, manage promotion pixels or make additional site functionality.

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