According to the latest report by Renub Research, titled “United States Video Game Market by Category (Mobile, Download, Online, Gaming Networks, Consoles, PC), Users, Age Group, Gender, Income, Company Analysis & Forecast” Video games were first set-in motion in 1972 as “T.V. games.” Coin-operated versions which supplemented the more traditional pinball machines were set in motion the following year. Then in the early 2000s gaming industry of United States boomed. It became one of the leading forms of entertainment. But now it’s no longer an entertainment medium. The gaming industry has transformed into a lifestyle, due to which video game developers are under pressure to make the content according to gamers demand. According to Renub Research analysis, the United States Video Game Market will be US$ 40.6 Billion by the year 2026.
In the United States gamers can be categorised as
• Hardcore Gamers – The typical hardcore gamer is approx 28 or 29 years old and male. They will spend steadily on gaming resources during the first year, including both the software and the hardware.
• Casual Gamers – These gamers play games very often, but not on a professional level. Although there are tendencies for casual gamers to transform to hardcore gamers, this is not possible quite often due to time scarcity.
• Mass Market Gamers – These gamers do not contribute a lot of time or money to special gaming equipment. They instead actively look forward to free of cost games or Free2Play offers.
The income majorly doesn’t make a vast difference in video games purchases. The rate-per cent of consumers going for video game purchases by income group is relatively consistent across the United States. The people who are earning and making up more than US$ 90,000 are less likely to make gaming purchases than their lower-earning equivalent.
Henceforth it can be concluded, whether it is playing video games at home, on a PC or console or the mobile device, individuals of numerous age groups and classes establish compelling content in the video games that have delighted them. Video games are more than just a blooming entertainment business; they are also reshaping the way we inter-relate with the world.
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