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Bundling as a concept is still pretty new to many individuals and households. The essence of a bundle is to attract as many consumers as there can be towards a service provider. The obvious question that might arise in your mind is that why would be bringing two or three different aspects of the service provider, which in this case are internet, phone, and cable together such a good idea?
Well to put things in perspective, a service provider would offer a bundle, let’s assume a bundle that offers all three of the above-mentioned aspects, for a lower price than what the three entities would cost on their own. This means that if you were to get a separate internet plan, a separate cable TV plan, and a separate phone plan, then the cumulative cost of these three would amount to a value that is a lot more than what a bundle might offer. This is one reason why companies promote the sale of bundles.
One more reason is that service providers would love to have an ever-increasing number of their products being sold or used in the market. To do this they offer a bundle that includes one of the company’s bestselling options along with an option that isn’t particularly doing well in the market, this would in turn, then boost the sale of the lesser demanded product and save the company a lot in terms of inventory costs along with some wear and tear of the products or equipment.
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