In late 2009 Google announced that Stay Home Profits Review it was integrating real-time data into its searches, featuring news stories, tweets, and other sources of extremely fresh information at the top of searches. In late February 2010, Google announced a further integration with Facebook, adding data from publicly-shared feeds as well. The implications of this for online reputation management are staggering, and although the full implications are not yet entirely understood, we can look at some main points.
Now, more than ever, it is imperative that you own your brand identities on major real-time platforms like Twitter and Facebook. With information coming from those services now available to the larger search audience, the negative consequences of having a competitor or random person controlling a name associated with your brand have increased exponentially. Even if you don’t ultimately leverage those properties to spread the word about your brand, even squatting them for the time being will stop others from using what may be perceived as your voice.
If you’ve been shrugging aside Twitter and Facebook as just a small segment of your possible market, and so haven’t been paying attention to what’s being said about you, now is the time for that to change. If your brand becomes part of a trend that Google picks up on for its real-time feed, literally millions of people a day could be seeing information related to your company. You need to be appraised of what is being said about you at all times, so that you can respond or spin as necessary.