How Social Media Marketing Funnel Works?

November 10, 2020
Ahmadraza88

How Social Media Marketing Funnel Works?

The social media marketing funnel is a journey that your customers go through. It begins from the moment when a potential customer becomes aware of your brand and it goes out till after the customer buys something from your brand.

There are different opinions of industry leaders regarding the marketing funnel, but a basic framework exists which leads to customer loyalty.

The most common and successful social media marketing funnel consists of five steps:

  1. Awareness
  2. Engagement
  3. Consideration
  4. Purchase
  5. Loyalty

Awareness:

The first step of the marketing funnel is awareness.  The first step is establishing yourself and making people see what your brand is and what are you selling. the potential customers are reeled in with the help of marketing campaigns, advertisements, blog posts, vlogs, reviews. Using customized hashtags might help in bringing awareness to your brand.

Engagement:

This is the stage where you interact with potential customers by engaging with them through comments, polls, etc. Creating social media content that engages with people is essential at this point as it might help in generating traffic.  Posting question-based posts can increase engagements and also creating few posts in the format of ‘memes’ can increase engagement immensely as they sometimes humanize content which attracts more people.

Consideration:

At this stage, potential customers are considering shopping from your brand. At this point, customers need answers to their queries and need more specific information. Researching why your brand is better than your competitors and capitalizing on that can be beneficial. Similarly, chatbots, testimonials, and reviews can help in satisfying potential customers.

Purchase:

This is the phase ‘Potential’ customer turns into a real customer when they buy your product or services. At this stage, you get to know whether the social media marketing company in Pakistan is working or not.

Loyalty:

Maintaining customer loyalty can be a difficult feat to achieve. However, promoting new products, giveaways, contests, etc. can help in gaining the loyalty of the customers. Asking them to leave reviews on your social media can also promote customer loyalty. Having loyalty of customers can also help in bringing more customers with the help of referrals.

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