Global Over the Top Services Market (OTT) was valued US$ 26.03 Bn in 2018 and is estimated to reach US$ XX Bn by 2026 at a CAGR of XX%.
Global Over the Top Services Market
The market is driven by the growing penetration of mobile computing devices. Similarly, the implementation of AI by OTT service providers is expected to further boost the growth of the over the top (OTT) market globally. Mobile computing devices for instance smartphones, laptops, and tablets have become a prominent choice for accessing OTT content. Along with accessing services like VoIP and text and images, mobile computing devices are becoming the preferred choice for accessing audio and video content done OTT Platforms. Additionally, these apps also record the personal information of users, which aids vendors to retain the customer through targeted advertising.
The report covers the segments in the OTT market such as content type, platform, deployment, revenue model, services, and application. Based on the platform, the smartphone segment accounted for nearly one-third of the total market in 2018 in terms of revenue. Moreover, this segment is expected to grow at the fastest CAGR of XX% during the forecast period.
By content type, the video segment is expected to register the highest CAGR XX% during the forecast period. Moreover, this segment accounted for the largest XX% share in 2018, holding more than one-third of the total share. The report offers a wide analysis of other segments including audio/VoIP, communication, games, and others.