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Create A PDF That Your Customers Will Love

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Downloadable content like PDFs can help encourage engagement with a website, which leads to more customers making a purchase. However, any PDFs associated with your company will need to be interesting, informative, and professional-looking so customers will gain a positive impression.

When you’re creating a PDF for download on your website, there are a few things you can do to ensure your customers will find it useful and valuable. Use the following information to get started.

Examples Of PDFs To Create

The most important thing to consider when creating a PDF is what it will be about. What information will customers be looking for? What information will inspire trust and create a sense of value?

If you choose topics that are interesting and informative, it’s more likely customers will download the PDF, pass it on to their friends and colleagues, and come away with a positive association with your company.

Various types of PDFs can be created depending on what your business is and what information your customers might be looking for. Some examples to consider include:


  • Catalogs – If you offer a number of different products for sale, catalogs might be a great option. Catalogs can change regularly as items go on sale, or you can have a master catalog that details everything available from your business. Catalogs can also cover just one type of product. For example, if you sell clothing, you might have a catalog for kid’s clothes and another for menswear.

  • Price Lists – If you have a type of products that all have different iterations, features, and prices that change accordingly, a price list can make it easier for customers to determine what they need and how much it will cost. It also makes it easier for them to order products. If you have a hardware store, for instance, price lists are perfect for detailing the prices for each type of part, in different sizes, finishes, etc.


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