Canada Baby Food Market analysis

February 20, 2021
Mayurikathade

Canada Baby Food Market was valued at US$ XX Bn in 2018 and is expected to reach US$ 2.8 Bn by 2026, at a CAGR of XX % during a forecast period.

Baby food prepared for babies aged between four-six months to two years. It is available in numerous varieties and flavors and can be purchased ready-made from producers. Traditionally, babies were fed with soft home-cooked food, which has transformed recently. There are many reasons which have cumulatively led to this transformation.

Upsurge in the number of working women has led to an increased inclination toward packaged baby food because of less time available to breastfeed or prepare food at home. Moreover, nowadays parents are willing to invest in high-quality and expensive baby food for the well-being of their infants. These factors have created a major impact on the growth of the Canada baby food market. However, slow growth in the birth rate and safety protocols of baby food ingredients by the food inspection agency in Canada can hinder the growth of the market.

The report of Canada baby food market covers segments such as product type and distribution channel. Based on the distribution channel, the offline store/retail store is dominating the baby food market and valued around US$ XX Bn in 2018, while the online segment is expected to experience growth at the fastest CAGR of XX% during the forecast period.

The prepared food segment held the largest share in the Canada baby food market in 2018. Prepared food is ready-to-serve and eat, therefore has attention. Frozen prepared food is increasingly becoming popular among parents and babies and the demand shall grow prominently during the forecast period.

The Canadian government has taken several initiatives like campaigns and advertisements, to help promote the health of babies. This raises awareness and knowledge among consumers and so, encourages them to provide adequate nutrition to their babies, which is majorly obtained by consuming baby food. Also, organic and clean-labeled products reflect the functional and healthy ingredients used in the baby food products, which are in great demand mainly by the new generation parents.

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