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Bubble Tea Market Top Companies Analysis To Grow Your Business 2020

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The global  bubble tea industry  is prophesied to gain traction on account of the increasing health concern among people and the rising adoption of bubble tea, further attributed to its health benefits. As per a recent report published by Fortune Business Insights titled, Bubble Tea Market Size, Share and Global Trend By Type (Black Tea, Green Tea, Oolong Tea, and White Tea), Flavor (Original, Fruit, Chocolate, Coffee, and Others), and Regional Forecast till 2026,” the market value stood at USD 1.89 billion in 2018 and is likely to rise at a CAGR of 8.09% to reach USD 3.49 billion by 2026. 

Drivers & Restraints:

Low-calorie Content in Bubble Tea- Major Growth Driver

Bubble-tea witnessed immense popularity in the past few years on account of the rising prevalence of health-related issues especially among the geriatric population. This urged people to incline towards the healthy living trend, thereby increasing the popularity of healthy food and beverage products. The aforementioned factor stated above is the primary factor promoting the bubble tea market growth. Additionally, this tea has low-calorie content, is low-fat, and comes in various flavors that are further anticipated to attract more consumers, thereby boosting the market.

On the contrary, the presence of excess sugar content in bubble tea may lead to health issues,  and this may pose a major threat to the market. This, coupled with the high presence of coffee lovers may also challenge the market in the forecast duration. Nevertheless, the increasing number of vegan population and the rising popularity of organic food and beverage culture is likely to create better growth opportunities for the market in the coming years.

Key Segment:

Fruit Flavor Segment to Dominate Market with its High Nutritional Value

Based on flavor type, the fruit flavor segment earned the largest share in 2018 and is likely to continue its dominance in the coming years. This is attributed to the variety in flavor, and high nutritional value and high consumer preference.

Regional Analysis:

Asia Pacific Earned Highest Share Owing to the Presence of High Tea Culture

Bubble tea is originally a Taiwanese drink that later gained popularity and started expanding to the other parts of the world. This acts as a major factor that helped Asia Pacific emerge dominant in the market. In 2018, Asia Pacific earned USD 757.60 million. This, coupled with the fact that tea is a highly consumed beverage in the entire region is expected to help this region continue dominating the market in the coming years as well.

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