In an online world, your website is the one thing that can set your business apart from your competition’s. It is literally the face of your business, and likely one of the first things that your potential customers will see, and is extremely important because of how it may influence potential customers.
A professional website should show who you are, what you do, showcase your products or services, and can even generate more leads than your sales team.
While many businesses have an online presence in the form of a website, many times these websites are outdated and don’t represent the company in a good light.
If your website isn’t up-to-date then it’s safe to assume that you are losing leads
“If your website isn’t up-to-date then it’s safe to assume that you are losing leads.”
Because when your website looks old and outdated, then you’re giving your customers the impression that what you are trying to sell is also outdated and may not be the most current option on the market.
In this article, we are going to look at some of the major signs that you can look out for to help determine whether or not your business is in need of a website redesign.
User experience is critical
It’s 2019 and this means that almost all of your customers are expecting that your website is optimized for better user experience.
In fact, your customers will even expect that your website:
- Loads fast on mobile
- Looks clean
- Easy to navigate on mobile devices
- Clearly communicates what you offer
If your website is making it more difficult for your customers to understand what you are about and what you offer, then you’ve likely given those customers a very poor first impression. Many customers won’t visit your store if they have already been on your website and have had a poor first impression.
If this is happening to your business then it may be time for you to get a website redesign.
Your website looks old
The digital world is constantly changing, and the design of websites are always evolving to look more modern. This doesn’t mean that your business needs to embrace every design trend that hits the internet or have a new look every month.
When your website functions properly and is being properly maintained, you can easily forget about how your website is looking visually. This is a huge mistake made by many businesses because it makes you look as though you’re out of touch with reality and this isn’t how you want customers to perceive your business.
If your website hasn’t had a redesign in the last 3-4 years, then you’re likely starting to look very outdated and would benefit from updating your online presence to something more modern.